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Margin Engineering — Private Access

We engineer
your margins.

Thezeuz audits every price in your business, identifies the exact revenue you're leaving on the table, and tells you precisely what to charge — and why.

$47K–$470K
average annual revenue lost to pricing errors
64%
of businesses in your industry are actively undercharging
11×
average return for every 1% pricing correction made
The cost of wrong prices

At your revenue level,
this isn't a rounding error.

01 — The scale
4.7%
Median pricing error found in $1M–$10M businesses. Applied to a $3M business, that's $141,000 in silent annual losses — before you've done a single thing wrong operationally.
Source: McKinsey Pricing Practice, 2023
02 — The compounding
$705K
What a $3M business with a 4.7% pricing error loses over five years if nothing changes. Pricing errors don't stay flat — costs rise, the gap widens, and the loss compounds.
Modeled on McKinsey 4.7% median error baseline
03 — The fix
11×
Return on investment for every 1% pricing improvement, according to Harvard Business Review. A 1% price increase on $3M revenue is $30,000 — with zero increase in cost or effort.
Source: Harvard Business Review, Pricing Advantage Study
How Thezeuz works

Expert analysis.
Human strategy.

01
Business intake
We learn your business — industry, cost structure, competitive landscape, and current pricing architecture across all products and services.
02
Catalog audit
We benchmark every item in your catalog against live industry norms, identify the severity of each pricing gap, and calculate your total recoverable revenue.
03
Strategic report
We deliver a Margin Intelligence Report — every finding, every recommendation, severity-ranked with projected revenue impact and a prioritized action plan.
04
Ongoing monitoring
Markets shift. Costs change. Your catalog evolves. We monitor your pricing health on a recurring basis so you're never flying blind again.
What we typically find

The gaps hiding
in plain sight.

Based on industry research across $1M–$10M businesses. Every catalog is different — but these patterns are consistent.

01
Core services priced below market by 20–40%
The most common finding. A business that launched 3+ years ago and hasn't revisited pricing as expertise and market rates evolved. This alone is typically the largest single recovery.
Most common
02
Legacy items priced at 2019 rates
Products or services that haven't seen a price update in 12+ months. Inflation, labor costs, and supplier pricing have risen — the customer-facing price hasn't followed.
High impact
03
Bundles priced below individual components
Bundled offerings that were designed to create perceived value but accidentally destroy margin. The sum of parts is worth more than the package price being charged.
Frequent
04
Premium services without premium pricing
High-effort, high-skill offerings priced at commodity rates. The market will pay more — the business just never asked. These are often the easiest corrections with the highest immediate impact.
Fast win
Choose your engagement

Two ways to work
with Thezeuz.

Both engagements begin with an application. We review your business before extending an offer.

Engagement 01
Margin Intelligence Audit + Ongoing Monitoring
A comprehensive one-time pricing assessment of your entire catalog, delivered as a formal Margin Intelligence Report. Followed by a recurring monitoring engagement that keeps your pricing sharp as your business and market evolve.
Full catalog audit across all products and services
Severity-ranked findings with projected revenue impact
Written Margin Intelligence Report + strategy session
Quarterly re-audit as catalog and market conditions shift
Monthly pricing health check and alert system
Engagement fee discussed upon qualification →
Engagement 02
Performance Partnership
We take a position in your outcome. A base engagement fee covers the audit and strategy work. The performance fee is tied directly to documented revenue lift from pricing improvements.
Everything in the Margin Intelligence Audit
Base fee + performance fee tied to documented revenue lift
Implementation support and change management guidance
Bi-monthly strategy calls throughout the engagement
12-month pricing roadmap with milestone tracking
Performance fee is calculated on documented revenue improvement over a pre-agreed baseline. Terms set at the start of engagement.
Base fee + performance % discussed upon qualification →
Industries we serve

Pricing intelligence
for every sector.

Revenue gap shown is the average annual amount left on the table per business in each sector. Source: McKinsey 2023, Bain 2023.

🎨
Creative & Design
$43K
avg annual gap
⚖️
Legal & Professional
$71K
avg annual gap
🏗️
Trades & Construction
$67K
avg annual gap
🍽️
Restaurant & Food
$31K
avg annual gap
💼
Consulting & Strategy
$58K
avg annual gap
💪
Fitness & Wellness
$29K
avg annual gap
🛍️
Retail & E-commerce
$38K
avg annual gap
📸
Photography & Media
$37K
avg annual gap
Start here

Stop leaving money
on the table. Start now.

Apply to work with Thezeuz. We review every application personally and only take on businesses where we're confident we can deliver measurable impact.

Applications reviewed within 48 hours.  ·  No commitment required.  ·  Not right for every business.
Margin Engineering
Catalog Audit
Industry Benchmarking
Severity-Ranked Findings
Revenue Gap Detection
Quarterly Re-Audit
Performance Partnership
Price History Tracking
Margin Intelligence Report
50+ Industries
Implementation Guidance
Monthly Health Checks
Pricing Confidence
No Guesswork. No Spreadsheets.